The Conflict Between Sensory Pleasure and Health Concern on Beverage Sweetness
碩士 === 東海大學 === 餐旅管理學系 === 101 === This study is aimed primarily at exploring the influences of different sweetness level of beverages and health information on consumer satisfaction. The application of the Pleasure-Arousal-Dominance (PAD)theory applied to understand consumer demand for sugar. This...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/13452485566956804213 |