Effects of Emotional Labor on Customer Loyalty –Mediating Roles of Relational Quality and Corporate Image, and Moderating Effects of Physical Attractiveness

碩士 === 東海大學 === 餐旅管理學系 === 101 === The customer-oriented hospitality industry pay dramatic attention to the interactive relationship between front-line service personnel and customers; meanwhile the characteristics of contents of hospitality services require frequent face-to-face contacts with custo...

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Bibliographic Details
Main Authors: Su-Fang Lee, 李淑芳
Other Authors: Zhen-Feng Guo
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/6cxaub