How to Promote App? A Discussion on the Antecedents of Continuous Use of App

碩士 === 東海大學 === 企業管理學系碩士班 === 101 === In the near future, the use of cloud computing, technology innovation, and platform development, will enable the customer and market for smart handheld devices constantly increasing. Nowadays, App marketing is widely used. But before utilizing App marketing...

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Bibliographic Details
Main Authors: Wen-Chi Chan, 詹雯琪
Other Authors: Bih-Huang Jin
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/98266361454617257329