Factors Influencing Willingness to Pay in the Freemium Business Model : A Case of Mobile APP Game
碩士 === 東海大學 === 企業管理學系碩士班 === 101 === In recent years, freemium, which indicated software usage without paying, rise and become one of the marketing models that enterprises widely used. Besides, a number of freemium App grows obviously. It is a main source of income for most developers. It is als...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/yt6w6f |