The Effect of Electronic Word-of-Mouth on Perceived Service Quality and Price: the Moderating Role of Involvement
碩士 === 東海大學 === 企業管理學系碩士班 === 101 === This study clarifies the relationships between eWOM and both perceived service quality and price from three eWOM dimensions, including eWOM attributes, eWOM quality, and eWOM platform. First, eWOM could be divided into positive and negative reviews. Second,...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/f4666h |