A Study of Corporate Brand Extension Strategy
碩士 === 東海大學 === 工業工程與經營資訊學系 === 101 === In an overview of the global market, a common place of every international well-known enterprise is their highly prestigious worldwide brand. If an enterprise wants developments and grows stronger, it has to manage the way of operating into global branding. In...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/68990483711364621539 |