A Model of Consumer Motivation for Marble Luxury Products: The Role of Vanity, and Symbolic Interaction

碩士 === 東海大學 === 高階經營管理碩士在職專班 === 101 === The advantages of Taiwan as a base of mass production have gradually disappeared, and have been replaced by emerging economies such as China and India. If the economy wants to maintain its continuous growth, its business model has to be changed from productio...

Full description

Bibliographic Details
Main Authors: Chih-Hsun Chou, 周志勳
Other Authors: Kuo-Hsiung Chang
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/q76547