The Research into Event Marketing,City Image and Civic Identity-Using “Taichung Jazz Festival ” as the Research Object
碩士 === 亞洲大學 === 休閒與遊憩管理學系碩士在職專班 === 101 === “The City of Jazz,” broadening the global views of her citizens and introducing international performances to the city, is one of the key policies of Taichung City Government, with cultural activities, to market Taichung city. The policy can expand its li...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/87150112054426805864 |