The Influences of the Facebook Likes on Consumers’ Decisions on Selecting B&B

碩士 === 亞洲大學 === 休閒與遊憩管理學系碩士班 === 101 === The advancement of Internet technology increases consumers’ access to or ex-change of information. Many consumers get used to search for word of mouse (i.e., word of mouth on websites) and regard it as a reference for evaluating. In addition, the development...

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Bibliographic Details
Main Authors: Lin, Yu-Ju, 林玉茹
Other Authors: Chang, Man-Ling
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/87017752249215731176