Experiential Marketing Influence the Loyalty for the Customers of Shopping District which Connect with Culture and Originality.

碩士 === 亞洲大學 === 經營管理學系碩士班 === 101 === Cultural creative industries, have been promoted by many countries, is the major global economic power in the 21st century. To create great future, the manufacturing is no longer for Taiwan to lead the economic development; on the other hand, Taiwan should depen...

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Bibliographic Details
Main Authors: Yan, Zong-Huei, 嚴宗暉
Other Authors: Wu, Tain-Fung
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/13404303775714914338