Cultural and Creative Marketing Strategies for Traditional folk craftsCase Study: The Ten Drum Culture Village

碩士 === 大仁科技大學 === 文化創意產業研究所 === 101 === The traditional rural areas in Taiwan have been gradually declined because of the changes in the globalizing situations and economical systems. Worst of all, the traditional folk crafts are becoming unattractive to young people at the same time. Mr. Hsieh-Shih...

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Bibliographic Details
Main Authors: Cheng Ming Hua, 鄭明華
Other Authors: 林爵士
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/49727679348381823928