A Study of Fruit Beer Advertising Endorser: Using Zheng-long Lan as an Example
碩士 === 大仁科技大學 === 文化創意產業研究所 === 101 === Taiwan Tobacco & Liquor Corporation (TTL) launched fruit beer in 2012 and made NT$ 925,840,000 within 9 months. It is a rare case that such a new product could sell so well. Therefore、this study investigates the relationship between advertising endorsers、c...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/j6qsk8 |