Multi-Brands Strategy Research Associated with Brand Image, Brand Association, Customer Perceived Value and Customer Willingness to Buy─Example from Wowprime Group.
碩士 === 南台科技大學 === 行銷與流通管理系 === 101 === Turning to today's Taiwan hospitality market, when asked people to introduce Taiwan's famous food, they mentioned products, and many similar products and enterprises in a competitive market, not a brand. How to highlight corporate brand and stand out...
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| Format: | Others |
| Language: | zh-TW |
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| Online Access: | http://ndltd.ncl.edu.tw/handle/5z6wv8 |