Study on the Influence of Service Failure ,Customer Complaint Behavior and Service Recovery to Customer Satisfaction and Switching Intention-Financial Customer in Tainan area as an Example.

碩士 === 南台科技大學 === 高階主管企管碩士班 === 101 === Recently, because of the changes of general environment (includes the white-collar crime occurs so often, the convenience stores densely cover the streets, the promulgation of the Basel III Accord and the advent of smartphones) and task environment (includes t...

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Bibliographic Details
Main Authors: CHEN JIUN JUNG, 陳君榮
Other Authors: 陳孟修
Format: Others
Language:zh-TW
Published: 102
Online Access:http://ndltd.ncl.edu.tw/handle/676uf2