A Study of the Relationships among Brand Image, Sales Promotions, Perceived Value and Customer Purchase Intention – An Empirical Case of Hypermarkets in Tainan City
碩士 === 南台科技大學 === 高階主管企管碩士班 === 101 === Most domestic wholesale retailers developed private brand, they shall be actively strengthening the own brands and private brand products to provide prices low and high quality for private brand products in order to increase customers’ purchase intention. For...
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| Format: | Others |
| Language: | zh-TW |
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| Online Access: | http://ndltd.ncl.edu.tw/handle/a5nbe2 |