The Analysis of Brand Perception Position of Smart Phone
碩士 === 南台科技大學 === 國際企業系 === 101 === Recently years, technological innovation and progress smart phone's industry became more and more competitive. Therefore, the "brand" is always the key elements which could influence consumer's decision making. In terms of Aaker, 1991 indicated...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/03204395097801880915 |