The Influence of Premium Promotion onPurchase Intention – A Premium PromotionExample of McDonald’s
碩士 === 南台科技大學 === 商管專業學院 === 101 === This dissertation discusses how the premium promotion has influenced consumer’s purchase intention. Premium promotion is one of the powerful marketing tools that impact a lot. These impacts are not only to the respective company but also the consumers and as well...
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| Format: | Others |
| Language: | en_US |
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| Online Access: | http://ndltd.ncl.edu.tw/handle/74209745900724027879 |