A Case Study of Musical Bands’ Marketing Strategies In Taiwan
碩士 === 南台科技大學 === 商管專業學院 === 101 === Abstract This study examined the marketing strategies employed by the different music bands in Taiwan to gain the opportunities to performance on the stage. The marketing model of four P’s was used to analysis the music bands marketing strategies. The four P’s ar...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
102
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| Online Access: | http://ndltd.ncl.edu.tw/handle/85690720663733855302 |