The Study of Factors Influence User’sSwitching Intention in the Mobile Industry:A Study of Vietnam Market
碩士 === 南台科技大學 === 商管專業學院 === 101 === Vietnam mobile service industry is entering a new transition period. This has been brought by new technical Mobile number portability (MNP) and the mobile service carriers have to face with violent competition about retaining existing customers and attracting new...
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| Format: | Others |
| Language: | en_US |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/kh762a |
| Summary: | 碩士 === 南台科技大學 === 商管專業學院 === 101 === Vietnam mobile service industry is entering a new transition period. This has
been brought by new technical Mobile number portability (MNP) and the mobile
service carriers have to face with violent competition about retaining existing customers
and attracting new customer. It also is intended to play an important role lowering
switching costs which can increase the level competition among providers.
This research investigates how customer satisfaction, customer perceived
switching barrier and competition influence customer switching intention in case
technical of mobile number portability is applied. The research result will show some
valuable information about Vietnam subscriber respond for them. Therefore, It will be
useful and meaningful for marketers as well as strategist when they apply their
advertising and strategy in Vietnam market.
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