The Study of Factors Influence User’sSwitching Intention in the Mobile Industry:A Study of Vietnam Market

碩士 === 南台科技大學 === 商管專業學院 === 101 === Vietnam mobile service industry is entering a new transition period. This has been brought by new technical Mobile number portability (MNP) and the mobile service carriers have to face with violent competition about retaining existing customers and attracting new...

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Bibliographic Details
Main Authors: Tran Minh Huong, 陳明香
Other Authors: Yu-Li Lin
Format: Others
Language:en_US
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/kh762a