The influence of Taiwanese theme park brand image on tourists‘ travel intention

碩士 === 南台科技大學 === 企業管理系 === 101 === In 2001, Taiwan government started to promote the two-day weekend. In recent years, people care relaxing more and more, also the progress of online travel information and the dissemination of tourism exhibition, making the tourism industry in Taiwan is more vigoro...

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Bibliographic Details
Main Authors: Chen Lun Tsai, 蔡政倫
Other Authors: Hsing Ping Kuo
Format: Others
Language:zh-TW
Published: 102
Online Access:http://ndltd.ncl.edu.tw/handle/45937966003960925401