Study on the influence of image portrayed by the convenience store industry on consumers’ purchase intentionA Discussion on the mediating effects of service quality
碩士 === 樹德科技大學 === 經營管理研究所 === 101 === With multiple services and fast serving as selling points, the convenience store industry has already approached saturation in the consumer market, resulting in a direct threat to the stores’ survival. On top of that, the high level of homogeneity in every store...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/51169914548356062938 |