Factors Effecting Customer’s Loyalty in Vietnam Mobilephone Market

碩士 === 樹德科技大學 === 經營管理研究所 === 101 === In competitive environment today, the customer is one of the most important assets of the enterprise. Philip Kotler, a leading marketing expert in the world said that: "There are many factors impact to the success of a business such as a great business stra...

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Bibliographic Details
Main Authors: La Manh Dai, 羅孟代
Other Authors: Shyh-Hwang Lee
Format: Others
Language:en_US
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/66517081245814050028