Free sample promotion, lifestyles, perceived value and brand switching: An empirical study on skin care products
碩士 === 聖約翰科技大學 === 企業管理系碩士班 === 101 === Today there are many studies that explore the promotional activities, but few for free sample promotion. In particular, many companies are selling skin care products to attract consumers with free samples, but few really know the effects. So in this study, tak...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/h352sa |