Message consistency, involvement, and attitude toward advertisement and brand of intergrated marketing through sponsored activities: An empirical study on Fubon Taipei Marathon
碩士 === 聖約翰科技大學 === 企業管理系碩士班 === 101 === One of the keys of that integrated marketing communications contributes to the process of synergy is that the spread of the message must have consistency. The other is the memory structure. Synergy exists with the memory function and memory is a key of synergy...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/zats87 |