A Study of Emotional Marketing in Cosmetics Industry – A Case Study on Taiwan Shiseido Chainstores
碩士 === 世新大學 === 公共關係暨廣告學研究所(含碩專班) === 101 === This study investigates Shiseido chainstores on the present market, especially compared with the chic department stores and cosmeceutical stores, which have numerous products. The research went in depth to understand why customers still choose to buy cos...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/25920207936304689432 |