Study on How Marketing Mix Affect Online Consumer Intent on Purchasing Traditional Industry Products Online - Shoe Industry Case Study
碩士 === 世新大學 === 公共關係暨廣告學研究所(含碩專班) === 101 === Throughout Taiwan's economic development, Taiwan's shoe industry has long held a crucial position in the international division of labor system. However, the addition of newly industrialized nations in recent years now challenge Taiwan...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/04081053522651439119 |