Exploring the Applicability of Augmented Reality in Brand Communication:A Case Study of AR-Assisted IKEA 2013 Catalogue
碩士 === 世新大學 === 公共關係暨廣告學研究所(含碩專班) === 101 === Now days the applicability of technology is one of the approaches in brand communication. How customers would perceived when Augmented Reality (short for AR) as an media form in communication? What kind of benefits would be generated as the AR environmen...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/kf6zcq |