A Technical Report of Cinema’s Advertising Production Process – Using the Case of “Heineken – The Golden Age”
碩士 === 世新大學 === 公共關係暨廣告學研究所(含碩專班) === 101 === Different from TV commercials, cinema commercials have its own process on upfront concept of communication, material production and post-production monitoring. From the broadcasting point of view, there is no AC Nielsen rating like TV commercials to be a...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/24331864031709962647 |