A Social Capital Perspective on Social Marketing Resource Integration and Effect of Public Broadcaster：A Case Study of PBS’s Musical Event
碩士 === 世新大學 === 公共關係暨廣告學研究所(含碩專班) === 101 === “Social capital is defined as resources embedded in one’s social networks, resources that can be accessed or mobilized through ties in the networks.”(Lin, 2001). Social Capital has been existed in individuals and organizations for a long time, and due to...
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| Format: | Others |
| Language: | zh-TW |
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2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/99236196357032558636 |