A study of crisis communication strategy and media effect for enterprise -- the issue of increasing price in the food and beverage industry

碩士 === 世新大學 === 公共關係暨廣告學研究所(含碩專班) === 101 === A study of crisis communication strategy and media effect for enterprise -- the issue of increasing price in the food and beverage industry

Bibliographic Details
Main Authors: Hsiao-wei Lai, 賴筱薇
Other Authors: Yi-Hsiang Chen
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/86313342950418286291