The Performance Measure Improvement on Media Exposure of Policy Marketing

碩士 === 世新大學 === 傳播管理學研究所(含碩專班) === 101 === Public organizations in modern society are not only proactive and expeditious in handling public needs, but also informative, so that people can understand the policy directions as well as the marketing purposes of the Government, and how things are planned...

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Bibliographic Details
Main Authors: Jhih-Jean Chen, 陳稚蓁
Other Authors: JY-KUANG FANG
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/10537462800833221022