Investigating Users’ Behavioral Intentions of Using QR codes with Smart Phones for Mobile Commerce

碩士 === 世新大學 === 傳播管理學研究所(含碩專班) === 101 === Quick response codes (QR codes) are increasingly present in magazines, product labels, advertisements, posters, flyers, and retail stores. The often-stated advantage of QR codes is that it provides a more convenient and accessible way for users to get insta...

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Bibliographic Details
Main Authors: Hong-seng Ho, 何鴻盛
Other Authors: Bi-yun Huang
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/29728588624445682750