Using ZMET to explore Mental Model of On-Line game user and potential consumer and applying to marketing strategy.
碩士 === 世新大學 === 傳播管理學研究所(含碩專班) === 101 === Online gaming industry has been run for years in Taiwan. From the Single User games, to multiple players ones with monthly prepaid fee. Even the business model has extended to popular in-app charging with free play games. The gamemakers subvertly change the...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/53509351776361370070 |