The mobile advertising market in current situation and future development – mobile media、media agency and media efficiency evaluation

碩士 === 世新大學 === 傳播管理學研究所(含碩專班) === 101 === The market share of smart mobile devices has been rapidly increasing in recent years since their invention in 2007. As of 2010, smart phones and tablet computers have surpassed personal computers in shipments, gradually replacing PCs as the new market leade...

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Bibliographic Details
Main Authors: Chung-Min Chiang, 蔣仲閔
Other Authors: Chou-Chien Su
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/73298487613787805221