Diffusion of Innovation and Product Failure:Exploring the Earlier Adopters’ Decisions on Terminating Digital TV Service in Taiwan
碩士 === 世新大學 === 傳播管理學研究所(含碩專班) === 101 === In reaction to the former analog TV’s many shortcomings, global telecommunications players and states have been studying and developing digital TV services as alternatives since the 1980s. This study employs the data retrieved from Hsin Tung Chen, a cable o...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/66097893152750680776 |