A Preliminary Study of Resources Integration on 3D Content Production and Marketing Strategies – A Case Study of Asia's First 3D Concert Movie 《Mayday 3DNA》

碩士 === 世新大學 === 傳播管理學研究所(含碩專班) === 101 === The first 3D movie “Avatar” initiated a new trend with regard to the movie production as well as with regard to the audience's taste, indicating the increasing interest in and the demand for this type of movies in the masses , which is also sugges...

Full description

Bibliographic Details
Main Authors: Chung-heng Chai, 蔡宗恆
Other Authors: Horng-yan Chang
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/90581340685636425165