Advertisement and Corporate Image and Stock Investing Willingness

碩士 === 世新大學 === 財務金融學研究所(含碩專班) === 101 === The purpose of this study is to image advertising for the financial industry and the general public to explore their awareness of the company’s image. In order to understand the general public awareness of the company’s image and their awareness of the risk...

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Bibliographic Details
Main Authors: Yen-Fen Hsu, 徐衍芬
Other Authors: Min-Hua Kuo
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/82152091351908857393