The Impact of Sense of Virtual Community, Knowledge Exchange and Website Characteristics on Online Group-Buying Intention
碩士 === 世新大學 === 企業管理研究所(含碩專班) === 101 === With the advancement of technology, the consumers gradually change their shopping habits on the Internet. Online Group-buying has been popular recently. Building the online discussion boards and sharing the social community have been sprung up like mushroom....
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/67191069664521575659 |