The Impact of Mobile Advertising Content, Value and Interactivity on Clicking Intention.
碩士 === 世新大學 === 企業管理研究所(含碩專班) === 101 === Wireless networks developed with the rapid spread of mobile devices, to have one's smartphone or tablet PC, the user's life is indispensable. Marketers Through this broader marketing tools, without time and space constraints, more close to...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/60507354387234897803 |