The Exploration of Service Co-creation Between Salesperson and Customer

碩士 === 世新大學 === 企業管理研究所(含碩專班) === 101 === Historical value creation process, customers are usually passive role was research, observation, segmentation and marketing, etc., but not with the sales staff for meaningful interaction. In fact, by way of co-creation, business or sales experience can take...

Full description

Bibliographic Details
Main Authors: Shih_wen Hsu, 徐士雯
Other Authors: none
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/64974445013802105352