The Level of Product Differentiation, The Way of Product Line Extensions, Advertising Strategy on Brand Evaluation and Purchase Intention
碩士 === 東吳大學 === 國際經營與貿易學系 === 101 === Corporations usually use various strategies to expand their market share. And the product differentiation strategy is one of the most used. In addition, consumers’ perceived quality is often influenced by product line extensions strategy. consumers will have hig...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/10864199890964492979 |