Consumer Behavior Study at Starbucks：A Case Study in Taipei Area
碩士 === 東吳大學 === 社會學系 === 101 === In today’s many chain cafe markets, Starbucks is the best, Starbucks spread their religion to consumers, so that consumers have the same value with Starbucks, and then consumer be firmly tied with Starbucks. Starbucks make Western consumer goods into an unstoppable n...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/94995e |