Effect of eWOM on Brand Community Posts
碩士 === 東吳大學 === 企業管理學系 === 101 === Due to the rise in popularity of social networking sites, many brands have begun utilized these sites to build their brand pages so as to deliver brand posts (containing video, question, vote, and give discounts). Besides, different from previous studies usually fo...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/92591152412226481178 |