Effect of Message Characteristics on eWOM Transmission: A Study of Non-profit Web Communities
碩士 === 東吳大學 === 企業管理學系 === 101 === With the progress of technology and Internet, Social networking sites, such as Facebook and Sina Weibo, have changed our social system. These sites offer platforms for eWOM . The study targets at the Non-Profit web communities. We explore what kind of characteristi...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/8e9845 |