The Effect of Reader-Recommender Identification and Information Richness on Product Recommendation on Blog: The Mediation Role of Trust Transfer
碩士 === 東吳大學 === 企業管理學系 === 101 === Many consumers believe that blogs are more trustworthy than other online media. In view of the increasing influence of bloggers in the consumer purchase decisions, this study tries to explore the effective of the blogger who recommended the product on the blog. Inf...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/11085096890262065428 |