The Study of the Purchasing Decision-making Factors of Jewelry-Comparison between Consumer and Expert Viewpoints.
碩士 === 實踐大學 === 企業管理學系碩士在職專班 === 101 === In this study, we started from customer value proposition to probe into key decision factors of Taiwanes jewelry purchasing. The value driver of value proposition is based on the perspective of customer value to explore the similarities and differences in the...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/q955av |