The Relationship among Product Function, Perceived Value and Purchase Intention- A Study on Air Purifier in Taiwan Market
碩士 === 實踐大學 === 企業管理學系碩士在職專班 === 101 === Owing to the rising problem of air pollution in Taiwan, people pay more attention to health and their demand for air purifiers is increasing. Except the major domestic air purifier brands, the foreign brands are ushered in with his own highly-noted internatio...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/68099860352230969030 |