The Means-End Chain Model of Affordable Luxury Restaurants Consumption
碩士 === 實踐大學 === 企業管理學系碩士班 === 102 === According to the “Let them eat cake- marketing luxury to the masses-as well as the classes” Pamela N. Danziger launched in 2005. The middle-class consumers in the U.S.A has changed their behaviors, because of the developed background situation and daily lives th...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/39059718496252995185 |