The Influence of Negative Electronic Word-of-Mouth on Consumer Switching Intention: The Moderating Effect of Brand Trust
碩士 === 靜宜大學 === 企業管理學系 === 101 === Consumer switching behavior is often discussed in recent years. Past research on consumer switching behavior, mostly focused on the dissatisfied customer will switching, the effects of customer complaints and negative Word-of-Mouth on consumer switching behavior. I...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/15084336062651188479 |